Audi Australia has joined forces with car rental
company Europcar, to promote fuel efficient motoring with a new
supply agreement for 150 of Audi’s fuel-sipping A3 1.9 TDI e
models.
Audi's e-models – first launched
last year in Australia with the Audi A3 1.9 TDI e. The ‘e’ stands
for ‘efficiency’ and is reserved for a range of new Audi cars
tuned specifically to cut consumption and at the same time deliver
engaging dynamic performance via a range of hi-tech engineering
refinements.
Europcar's new Audi A3 Sportback 1.9 TDI e models boast an
average fuel consumption of just 4.5-litres per 100km –
hybrid-beating performance from a premium carmaker.
On average, Europcar, which has office locations including
major airports around the country, achieves around 950 Audi
rentals a month. The company now also features LCD plasma screens
at their outlets, showcasing Audi’s fuel-efficient products. The
new Audi A3 Sportback is available from A$59 per day from Europcar
outlets in all major Australian cities.
Audi
Australia’s managing director, Joerg Hofmann, said the partnership
was a positive step forward to promote more efficient motoring in
the rental business.
“Audi has a long history of
reducing vehicle consumption without sacrificing performance from
its sporty product line up. This partnership with Europcar is an
excellent way for customers to test one of the most fuel efficient
models on the road in Australia, without foregoing the experience
of a premium rental car product,” Mr Hofmann said.
“We firmly believe that diesel technology is the right solution
for efficient motoring in Australia, today, and as a result we
offer some 20 models with consumption of seven litres per 100km or
less – more than any other manufacturer. The A3 1.9 TDI e is our
most-efficient model and even achieved a record low of just 3.3
litres per 100km in the 2007 World Solar Challenge event across
Australia.”
Managing Director for
Europcar’s Australian and New Zealand operations, Ron Santiago
said, “The fact that
these vehicles are considered to be one of the industry’s most
fuel efficient cars also supports Europcar’s active promotion of
eco-motoring. We believe that while customers still consider
performance and price important, they have become more
environmentally conscious, which has created an increased demand
for more environmentally friendly and fuel efficient car hire
options.”
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