Relais & Châteaux AP appoints LJR Consultancy for UK and Germany Sales

Relais & Châteaux Asia Pacific has appointed British sales and marketing specialists LJR Consultancy to promote its exclusive collection of some of the world’s finest luxury and independent small properties and gourmet restaurants to the UK and German travel markets.

LJR Consultancy focuses on general positioning in the marketplace, negotiating and contracting with tour operators, product training, liaising with luxury travel agents, organising trade familiarisation trips, hotel launches and representation at various trade shows.

They are renowned for promoting small luxury independent properties with a strong emphasis on fine dining/gourmet.

LJR is headed by Lisa Rawlings, a former sales and marketing manager at the famous Le Manoir Aux Quat Saisons, with extensive experience working with luxury tour operators and travel agents in the UK.

Established in France in 1954, with 480 members in 56 countries, Relais & Châteaux is now expanding into the Asia Pacific market.

"South-East Asia and China are priority destinations in our international development strategy,” said Jaume Tàpies, President of Relais & Châteaux.

The company is actively seeking to expand into Asian markets including Hong Kong, admitting applicants “upholding the spirit and soul” of its mission to deliver outstanding guest experiences.

Members are selected through a rigorous procedure involving anonymous inspections and interviews with owners and general managers. Only about 10% of candidate properties considered sufficiently unique are accepted every year.

New members pay an admission fee and average annual membership of €14,000 – less than 1% of their annual sales revenues.

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