Singapore launches Online Promotion - Fly on US

The Singapore Tourism Board has launched an online promotion - Fly on US - which runs until the end of May. The campaign is one of the initiatives under the recently-launched “2009 Reasons to enjoy Singapore” marketing campaign.

“Fly on US is one of the initiatives that we are launching this year to create more excitement and buzz about Singapore’s unique tourism offerings. It is the first time that we are leveraging online media in such a big way and we hope this will help us increase travel mindshare and inspire visitors to visit Singapore this year,” said Mr Chew Tiong Heng, Director, Destination Marketing, at the STB. “This promotion ties in nicely with the trend of increasing number of free independent travellers (FIT) that we are seeing. These travellers are very internet-savvy, doing research and making their travel arrangements online. We expect this promotion to especially appeal to this segment of travellers.”

In the coming weeks, several of STB’s regional offices, including Australia, China, Germany, India, Indonesia, Malaysia, Vietnam and the United Kingdom, will be supporting the Fly on US campaign with various integrated marketing activities in their respective markets including advertisements and other promotional activities.

Participants simply need to log onto www.visitsingapore.com/FlyonUS to invite their friends and family on board the virtual Uniquely Singapore flight. Every 2009th qualifying name will automatically win a pair of complimentary return air tickets to Singapore.

The campaign will also feature a customised application on Facebook - one of the world’s most popular social networking portals with a broad global reach.

Overseas friends and family who have been invited to board the virtual Uniquely Singapore flight stand to win up to Sin$500,000 worth of air tickets before 31 May 2009.

For the months of March, April and May 2009, nominating participants also stand to walk away with monthly cash prizes of Sin$10,000 to be spent in Singapore.

Winners of air-tickets will be notified within two weeks after qualification. Cash winners will also be notified within two weeks after the draw dates which will fall on the seventh or eighth day of the following month respectively. The first draw will be conducted on 7 or 8 April 2009.

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