Future Looking Bright for AsiaWorld-Expo in Hong Kong

The Asian Aerospace International Expo and Congress has confirmed it will be returning to AsiaWorld-Expo in Hong Kong for its 2011 event. It will be the third consecutive time that Asian Aerospace has chosen AsiaWorld-Expo for its high-profile global event.

The confirmation comes at a time when AsiaWorld-Expo is emerging as a key player in the development of Lantau as a business and commercial hub of the future Pearl River Delta (PRD) Metropolis.

This visionary view of Lantau’s development is set out in the “Outline of the Plan for the Reform and Development of the Pearl River Delta” announced by the Central Chinese Government earlier this year.

According to the Bauhinia Foundation Research Centre, the GDP per capita of the Pearl River Delta Metropolis will increase to US$100,000 by 2038, overtaking the current top three international metropolises of New York, London and Tokyo, and rank in the first place globally.

To spur closer economic integration between Hong Kong and the Pearl River Delta region, the HKSAR Government is now accelerating construction of the Hong Kong-Zhuhai-Macau Bridge, the Hong Kong-Shenzhen Airport Link, the Guangzhou-Shenzhen-Hong Kong Express Rail Link and other cross-boundary infrastructure projects.

In particular, the upcoming Hong Kong-Zhuhai-Macau Bridge and Hong Kong-Shenzhen Airport Link, both of which will have Hong Kong boundary crossing facilities directly connected to the airport region, will put AsiaWorld-Expo at the cutting edge of cross-boundary infrastructure, whisking people to and from Shenzhen, Zhuhai and western Guangdong in less than 30 minutes. Ultimately this will position AsiaWorld-Expo and the entire airport area as a dynamic hub for pan-PRD business and trade.

“With its world-class facilities and unrivalled location, AsiaWorld-Expo is positioned to be one of the world’s leading MICE venues,” said Allen Ha, Chief Executive Officer, AsiaWorld-Expo Management Limited. “In the space of just 3 years, its international trade fairs have grown to account for almost 30% of the entire Hong Kong exhibition market. Based on this market share, AsiaWorld-Expo contributes around HK$8 billion (approx. US$1 billion) to the Hong Kong economy and provides an estimated 18,000 full-time jobs every year.

“As these landmark new infrastructure projects further enhance Hong Kong’s connectivity, AsiaWorld-Expo is well positioned to become the world’s de facto MICE venue for international exhibitors and buyers seeking greater exposure to China, as well as for mainland enterprises venturing into the global marketplace. With further room for growth at AsiaWorld-Expo, I’m confident that Hong Kong will continue to find new ways of leveraging its existing exhibition spaces to boost overall utilisation and maximise the efficiency of public resources. This will inevitably accelerate Hong Kong’s economic growth and greatly benefit the local exhibition and conference industry.”

The return of Asian Aerospace International Expo and Congress in 2011 is a powerful reminder that both AsiaWorld-Expo and Hong Kong already offer the right combination of quality, accessibility, professionalism, service and value.

“A key aspect of the Asian Aerospace exhibition and congress is putting people ‘Face to Face with the Right Faces’. AsiaWorld-Expo enables this in a way that is unique in Asia,”  said Paul Beh, President, Reed Exhibitions – Asia / Pacific. “The signing of the 2011 venue signifies Asian Aerospace’s commitment to Hong Kong. Hong Kong offers unique access to business opportunities and AsiaWorld-Expo, with its superb infrastructure, is the natural meeting place for companies with a global vision.”

The 2009 Asian Aerospace International Expo and Congress will be held at AsiaWorld-Expo on 8-10 September 2009.

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