Qantas has expressed its support for the $10 million
Victorian Bushfire Tourism Industry Support Package, announced jointly
by the Australian and Victorian Governments.
Qantas Executive General Manager
Government and Corporate Affairs David Epstein said the
package – which will provide marketing and
infrastructure support for regional tourism operators in
bushfire-affected areas – was a welcome shot in the arm
for the industry and a necessary initiative to help lure
interstate and international visitors back to those
areas and rebuild local economies reliant on tourism
dollars.
“Tourism is worth more than a billion
dollars each year to the Yarra Valley, the Dandenong
Ranges, Gippsland and the High Country. The viability of
the sector is absolutely critical to their local
economies and thousands of local jobs,” Mr Epstein said.
“There is no doubt the devastation has had a negative
impact.”
“For Qantas’ part, we welcome this
package and hope to see bookings and visitor numbers
begin to reflect the increased investment in tourism
marketing and infrastructure.”
Mr Epstein said Qantas would continue
to work with the Australian and Victorian Governments,
as well as the Red Cross, on rebuilding efforts.
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