Millennium & Copthorne Names New Brand; First Hotel to Open 2010

[HD videos below] It was over a year ago that TravelNewsAsia.com first wrote of Millennium & Copthorne’s plans for a new hotel brand. Now the group has unveiled a few more details, including the brand’s name - Studio M. The first Studio M hotel is now scheduled to open in Singapore in the second quarter of 2010.

The new hotel is located within the vibrant Robertson Quay and Mohamed Sultan entertainment district, which offers abundant dining and leisure options.

“Studio M represents a new facet to the hospitality landscape in Singapore. The concept of smart business travel is evolving rapidly. There is increasing demand from this largely untapped market segment that craves a distinctive and unique experience from their hotel, even as they demand functional services like wireless connectivity. Studio M aims to fill this gap,” said Mr Kwek Leng Beng, Chairman of M&C.

Studio M Hotel has 365 distinctive rooms that will offer guests 24-hours integrated technology and wireless connectivity. The interiors and open-air tropical deck have been designed by renowned Italian designer and architect Piero Lissoni to create a sleek yet comfortable environment.

Guests will continue to enjoy integrated technology and wireless connectivity on the open-air tropical deck. Leisure options can also be found on the deck, with wading pools and a 25-metre lap pool. The architects for the project are Ong&Ong, a leading architectural firm in Singapore with a track record of over 30 years and over 500 projects to its name. Ong&Ong was also the landscape designer for the project.

Travellers today expect up-to-date information on the go. “Guests can request information on dining and entertainment options that can be immediately sent to their communication devices such as iPhones, iPods and laptops. This is just one of many unique guest experiences we plan to provide,” said Mr Ng Chee Theam, Chief Operating Officer Asia, of Millennium & Copthorne International Limited, the Singapore subsidiary of M&C.

Studio M Hotel is located at 3 Nanson Road in the iconic Robertson Quay entertainment precinct. Staff recruitment has started, while architectural finishing and fitting works are in progress.

The Studio M brand is the latest addition to M&C’s global brands. M&C, listed in London and one of the largest Singapore-controlled hotel groups in Asia, has a portfolio of over 120 hotels worldwide under several brands – the five-star Grand Millennium, the Millennium and Copthorne brands, and the budget Kingsgate which is located mainly in New Zealand.

HD Video Interview: Studio M Singapore

HD Video: The Studio M Hotel in Singapore and An Executive Loft

Interview with Ms. Esther Wai General Manager of Studio M Hotel in Singapore.

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