New GDS Code for Parkroyal Hotels & Resorts

From 21 January 2009 the six existing Parkroyal hotels in the Parkroyal Hotels & Resorts portfolio will be represented by the unique “PL” GDS code.

With the recent integration of Pan Pacific Hotels and Resorts (GDS code “PF”), and Parkroyal Hotels and Resorts into Hotel Plaza Group, Parkroyal’s new GDS code has been created to maximise the exposure in the online distribution of both established brands.

The current seven Parkroyal hotels and serviced residences are in Asia, namely: Parkroyal on Beach Road, Parkroyal on Kitchener Road and Parkroyal Service Residence in Singapore, Parkroyal Penang and Parkroyal Kuala Lumpur in Malaysia, Parkroyal Yangon in Myanmar and Parkroyal Saigon in Vietnam.

“The launch of the new Parkroyal GDS code will add value to our travel trade partners by providing seamless connectivity as they are now able to identify Parkroyal with ease and reinforce its brand awareness as an upscale lifestyle hospitality brand,” said Kevin Croley, Senior Vice President, Marketing & Sales for Hotel Plaza Group.

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