STB Accepting Nominations for Singapore Experience Awards

The Singapore Tourism Board is now accepting nominations for its inaugural Singapore Experience Awards.

In the past the STB organised three separate award events annually to acknowledge individuals and organisations for their contributions in the tourism industry – the Tourism Awards, Singapore Business Events Awards and Singapore Education Awards.

“We reviewed the awards platforms and decided that though they have served us very well to date, uniting them would be timely. The intent is to build on the past awards’ strengths and brand equity while allowing for the development of a stronger recognition platform that carries more value for the industry as a whole,” said Ms Aw Kah Peng, the STB’s Chief Executive.

As recipients of the most prestigious award in Singapore’s tourism industry, winners will be recognised as the best in their respective fields, providing them with further motivation to enhance their respective Singapore Experiences.

Individuals and organisations from sectors encompassing hospitality, retail, dining, entertainment, attractions, business travel and MICE, education and healthcare will have to show how they are the best in delivering a holistic visitor experience – one that packages product and service delivery to create a distinctive and compelling experience.

“The Singapore Experience is what differentiates us from other tourism destinations. For visitors to regard Singapore as a choice destination, individuals and organisations need to ensure all touch points of the visitor experience work seamlessly to create a memorable and enjoyable visit,” added Ms Aw.

Nominations are open for a month, from 15 July 2009 to 15 August 2009.

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