Pan Pacific Forms New Singapore Sales Team

Pan Pacific Hotels Group has set up a new Singapore Sales Team to manage client relationships and sales across its four hotels in Singapore.

The four properties - Parkroyal on Beach Road, Parkroyal on Kitchener Road, Pan Pacific Orchard and Pan Pacific Singapore - feature a total of 1,882 rooms.

The Singapore Sales Team, operational since 1 July, is based at The Plaza on Beach Road. Consisting over 30 sales personnel from the four hotel-specific sales teams structure that previously existed, the newly-integrated team is developed around key clients and offers a one-contact solution for all their hospitality needs in Singapore.

“This is how clients want to be managed,” said Kevin Croley, Senior Vice President of Marketing and Sales, Pan Pacific Hotels Group. “Faced with a dynamic and challenging business environment, integrating our hotels sales teams will also boost efficiency and effectiveness, thereby increasing our competitive edge. The cross-pollination of talent and managing a combined room inventory will generate greater synergy and leveraging of opportunities across both Parkroyal and Pan Pacific brands.”

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