Belinda de Rome to join Etihad as SVP Corporate Communications

Etihad Airways has appointed Belinda de Rome as its new senior vice president to lead its award-winning corporate communications team.

Ms de Rome will be based at Etihad’s headquarters in Abu Dhabi and report to James Hogan, the airline’s chief executive.

Ms de Rome, 48, previously held the position of head of corporate communications at Qantas Airways in Australia.

She joined Qantas in July 1995 and held a number of positions within the communications team before becoming head in April 2005.

Prior to her time with Qantas, Ms de Rome worked in public relations and corporate affairs at the Commonwealth Bank of Australia for eight years.

Mr Hogan said, “To be the best airline in the world it is vital that Etihad recruits the best staff and we are delighted to welcome Belinda to the airline. Her experience and expertise in the field of communications are set to make a significant contribution in Etihad’s growth.”

Ms de Rome has extensive experience in crisis communication, internal communication and event management. Among many achievements at Qantas was Ms de Rome’s communications strategy for the delivery of its first Airbus A380 aircraft.

Ms de Rome will take up her new role on Sunday 16 August. She will lead a team of team of nine PR, media relations and internal communications professionals in the department.

The Etihad Airways corporate communications team recently won the prestigious SABRE award for “Best Corporate Media Relations” campaign. Announced in May at a ceremony in Stockholm the award recognised the department’s many achievements which include generating an average of more than 1,000 positive articles around the world each month.

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