Bliss aims for 25 Spa Properties Worldwide by 2011

W Hotel's spa brand - Bliss - is going global.  In addition to recent U.S. openings in Atlanta, Scottsdale, and Hoboken, New Jersey, Bliss debuted in Asia last year with the opening of Bliss spa at W Hong Kong. The spa brand also entered the Middle East with a new Bliss spa in the recently opened W Doha in Qatar.

Launching an ambitious global growth plan, Bliss spa, which currently has 13 locations worldwide, aims to have 25 spa properties by 2011. Bliss will open new spa locations within upcoming W Hotels debuting around the globe, including W Barcelona, W South Beach, and W Fort Lauderdale this year and W Dubai in 2011.

Each new Bliss spa will feature the brand’s signature services, including the blissage75 and triple oxygen treatment, topped off with a selection of treatments inspired by the destination.

In 2004, Bliss and W Hotels began working together to open Bliss spas at a number of W Hotels in the U.S. and around the globe. In addition to the spa, W guests are provided with sink-side Bliss amenities in all rooms worldwide. W Hotel guests also have access to unique in-room experiences, including Ginger Rub-booking concierges, waxing and wake-up calls, and Triple Oxygen Treatments and turn down service, all part of the Bliss and W relationship.

“This marks the year that W and Bliss truly go global, expanding into vibrant and primary destinations around the world,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Like W, Bliss is a New York phenomenon that is transforming into a worldwide sensation, offering fashionable indulgences in beauty and well-being to W’s global travelers and local loyalists.”

W Hotels will triple its footprint by 2011 in vibrant primary destinations around the world, from Paris to Milan, Barcelona to London, Dubai to Marrakech, Santiago to South Beach, and Shanghai to Bali.

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