AirAsia Discontinues Xpress Boarding; Launches ‘Pick A Seat’

AirAsia is now offering passengers the choice of choosing their seat. This regional product which was opened for sale on 5th February 2009 on all AirAsia flights (AK, FD and QZ) will be implemented on flights from 17th February 2009 onwards.

For a small fee, this new product named ‘Pick A Seat’ offers assigned seating options for passengers, an easier boarding, and a number of seats with extra legroom.

The ‘Pick A Seat’ comes in two categories; Hot Seat and Standard Seat. For RM25 one way, passengers can purchase a Hot Seat. These hot seats are allocated for the first five front row seats and the two rows of seats at the emergency exit of the aircraft cabin. As a bonus these Hot Seats come together with Xpress Boarding.

With the commencement of this new product, Xpress Boarding as a stand alone service will be discontinued.

Meanwhile, the Standard Seats are other remaining seats onboard other than the Hot Seats. For only RM5, travellers can opt for their favourite seats onboard; be it at the window or aisle and even get choose to sit with their families or friends.

Passengers who do not wish to purchase this product will be assigned seat numbers randomly prior to check-in.

Tony Fernandes, Group CEO of AirAsia says “AirAsia guests have always wanted seating options as has been practiced by the long-haul service on AirAsia X flights. In addition to that, this is also in compliance to the Civil Aviation requirements in certain countries that we fly to like India and Indonesia. This new product enables us to respond to their needs, after all, it is all down to one’s personal choice. By paying a little more, guests may select their choice of seating for their own expediency and convenience ahead of the general boarding group. We have always used technological innovations to enhance guests’ convenience and we believe they should have the option to choose when flying with us.”

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