Jet Airways and U’Luvka Vodka launch Competition

India’s Jet Airways and luxury vodka brand U’Luvka have joined forces to offer the chance for six couples to win a pair of Première Class tickets on Jet Airways.

The promotion will run for twelve weeks from 14 October 2009 and is open to anyone over 18 years of age. To enter participants must buy any of the three promotional U’Luvka stock – 175cl Magnum, 70cl Signature and 70cl FLP gift box – obtain the unique promotional code and register it online at uluvka.com for the chance to win.

Every fortnight, a pair of Jet Airways’ Première Class tickets, offering one of the best beds in the sky, will be drawn from the online entries.

“Jet Airways and U’Luvka make the perfect match,” said Raja Segran, Senior Vice President, Europe for Jet Airways. “This promotion will help to leverage the luxury brand positioning of both partners as well as raise awareness to new customers and create stronger bonds with our existing customers.”

Throughout the period of the promotion, U’Luvka will be served exclusively on board Jet Airways’ First Class flights to and from the UK, with Duty Free sales of U’Luvka available on board.

Over 40 top retailers including Waitrose, Harrods and Selfridges will be participating in the promotion, while Duty Free shops within 13 airport terminals will conduct daily U’Luvka tastings supported by an eye-catching advertisement on 220 digital screens hitting up to 3.8 million passengers.

A special Jet Airways cocktail is also being developed to be served in participating bars in the UK. Customers will be given an entry card when the cocktail is ordered with a unique code to enter online.

The competition is open for anyone over 18 years of age living in the UK. If overseas participants wish to participate, they must be able to travel from/back to London and must be of legal drinking age in their country of residence. Terms and conditions apply.

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