World Tourism Day will commemorate its 30th
anniversary on 27 September 2009 in Ghana under the theme ‘Tourism
- Celebrating Diversity’.
Other than adding perspective to the role of
globalization in balancing tourism influx and environmental and
cultural sustainability, this year’s theme also aims to shed light
on the most human side of the industry – its capacity to build
understanding, foster social inclusion and promote higher
standards of living.
UNWTO Secretary-General a.i., Taleb
Rifai, said, “There is increasing awareness
of tourism’s role as a productive activity and its undisputed
potential to generate employment, government income and other
benefits whether directly or through induced effects in the
economy. Tourism is a global industry and as such has a
responsibility to make positive contributions world wide.”
This year’s host, Ghana, is one of the Organization’s first member
states and a key player in UNWTO’s Sustainable Tourism for
Elimination of Poverty (ST-EP) programme.
The Ghanaian
government has scheduled a series of forums and cultural events
that will stretch through the week of the 21st of September and
climax with UNWTO’s Think Tank on 27
September.
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