Swire to Open EAST in Hong Kong January

EAST, a new hotel from Swire Hotels, is scheduled to open in Hong Kong in January 2010.

The 345 guest rooms (including 6 suites) range in size from 28 square metres to 60 square metres in size. CL3 Architects, an Hong Kong based architect and interior design studio, utilised natural materials such as limestone, wood and bamboo flooring to make guest rooms feel invitingly natural and cosy whilst a sense of space is created by a free-standing vanity counter blurring the boundary between bedrooms and bathrooms.

In room, state-of-the-art communications technology and entertainment include 37-inch, high definition LCD TVs with countless satellite and cable channels, latest iHome / iPod touch technology, simple connectivity for laptops and complimentary broadband / WiFi, which extends throughout the hotel.

The all day dining Feast (Food by EAST), including a takeaway service on the 1st floor will serve western classics and authentic cuisines of Central Asia, the provinces of China and South-East Asia.

Sugar (Bar.Deck.Lounge) on the 32nd floor is open until 2am and designed as an accessible spot to eat, meet, drink and party after work, featuring signature and classic cocktails, tapas and nightly DJs. Sugar is also available for private bookings during the day for exclusive lunches, team building, launch events and parties.

On the 4th floor, Beast (Body by EAST) will offer access to a spacious and naturally-lit gym, outdoor swimming pool and a Juice Bar. The gym is enclosed by perforated metal panels and features a unisex changing room in intimate wood and stone cladding.

To accommodate guests from all regions, the in-room dining and gym are intended to remain accessible around the clock ideal for those who have yet to adjust to a new time zone.

EAST is located at Island East in Quarry Bay, a new home to over 300 multinationals including some of the most prestigious Fortune 500 corporations. The hotel is conveniently adjacent to Tai Koo MTR station and is a short drive away from Central and Causeway Bay.

EAST will be the third hotel to be opened by Swire Hotels. Its first, The Opposite House, opened last year in Beijing. The brand’s first Hong Kong hotel, The Upper House, opens at Pacific Place in October 2009.

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