Hilton is adding a new global lifestyle brand -
Denizen Hotels - to the Hilton Family of Brands.
“We are thrilled to welcome Denizen Hotels into
our portfolio of brands,” said Christopher J. Nassetta, President
and Chief Executive Officer, Hilton Hotels Corporation. “While we
continue to operate in a challenging macro economic environment,
the addition of Denizen Hotels demonstrates our commitment to
continuing to invest in our long-term growth. Denizen Hotels, a
lifestyle brand that will attract business and leisure travelers
across cultures and generations and has an authenticity that will
appeal to today’s sensibilities, will be highlighted by
exceptional design and service at an accessible price point. This
new brand rounds out our Luxury & Lifestyle portfolio, which
includes the Waldorf Astoria, the Waldorf Astoria Collection and
Conrad Hotels & Resorts.”
Denizen Hotels will
offer both substance and style, creating a technology-rich,
smart-in-design living environment. From innovative check-in experiences to
in-room curated comfort, Denizen Hotels will harness design and
technology inspiration to provide a transformative guest
experience for the world citizen.
“The term
denizen literally means ‘citizen of the world,” said Ross Klein,
Global Head Luxury & Lifestyle Brands, Hilton Hotels Corporation.
“We created this new brand in homage to guests who desire and
deserve the best hotel experiences, both on an emotional and
functional level. We are excited to introduce this new concept and
look forward to welcoming the denizens of the world to our
properties.”
Harnessing the diversity of world renowned architects and interior
designers such as Charles Allem, Clodagh and David Rockwell to
shape and envision each space, Denizen Hotels’ internal and
external spaces will reflect the influence and eclecticism of
world class international design.
With
developments planned in cosmopolitan, urban cities as well as
resort destinations, Denizen Hotels provides for everything from
an inspiring urban weekend getaway to a rejuvenating retreat or
smart business trip in destinations across the globe.
Active
development negotiations are currently underway for resorts and
destinations in key cities throughout the globe; including, but
not limited to Abu Dhabi, Austin, Beverly Hills (California),
Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem,
Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York
City, Panama City and Washington D.C.
See
other recent news regarding:
Travel News Asia,
Hilton,
Conrad,
Waldorf Astoria,
Denizen
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