MasterCard has reported that, in the Asia Pacific,
Middle East and Africa (APMEA) region, the number of transactions
processed through its e-commerce platform – the MasterCard Gateway
Service (MiGS) – surpassed the 100 million mark, posting a 71.1%
increase year-on-year. In terms of gross dollar volume (in US$), these
transactions represented a corresponding 53% increase.
The APMEA region is the most vibrant for
MasterCard in terms of the usage of MiGS, which processes what are
commonly referred to as Card-Not-Present (CNP) transactions,
including e-commerce, m-commerce, telephone and mail order
transactions as well as electronic bill payments.
More than 100
key customer financial institutions across the region are already
active users of MiGS. As are the more than 10,500 merchants –
including some of the best known brands and ranging from airlines,
travel agencies, satellite and cable TV companies,
telecommunication companies, insurance and government services –
who are currently on the platform.
“As e-commerce gains momentum across APMEA,
merchants and financial institutions need a secure, convenient and
robust payment solution. Besides fulfilling this need, MiGS also
provides merchants with valuable tools for day-to-day management
of their e-commerce transactions and reduces operating costs for
the banks. This value proposition has been a key driver in the
growth that we have seen for MiGS in the region through 2008,”
said Shuan Ghaidan, Group Head Customer Delivery, APMEA,
MasterCard Worldwide.
MasterCard also recently acquired software
solutions provider Orbiscom Ltd. The acquisition builds on the
original partnership between the companies that led to the
creation of MasterCard inControl – a payment platform featuring an
array of advanced authorization, transaction routing and alert
controls designed to assist financial institutions in creating new
and enhanced payment offerings.
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