Finnair and UNICEF have launched this year's
Change for Good campaign. The new subject of the collection is
UNICEF's Clean Water and Environment for the Children of India
programme over a three-year period. The programme highlights in
particular the importance of sanitation, hygiene and clean water.
The collection runs until 10 January 2010.
The Change for Good collection is arranged on
nearly all of Finnair's international flights. Donated money is
placed in collection envelopes found in seatback pockets, then the
envelopes are sealed and given to the cabin staff. On leisure
flights, the collection takes place on flights returning to
Helsinki.
"Altogether, Finnair and its customers have
already collected nearly one million euros for UNICEF work through
the Change for Good campaign. This is an effective and concrete
way of improving conditions in the developing countries," said Finnair's SVP Communications Christer Haglund.
A donation can also be given on the UNICEF
website via an internet bank, and passengers
can participate in the collection by bringing their donations
to collection boxes located in the Finnair lounge facilities at
Helsinki-Vantaa airport.
The objectives of the Clean Water and
Environment for the Children of India programme include ensuring
clean drinking water and adequate sanitation as well as providing
a healthy and safe learning environment for the children of the
Indian state of Bihar. A further objective is to encourage
children, families and communities to adopt hygienic practices and
practical water treatment measures.
Finnair has been cooperating with UNICEF since
1994 to improve conditions for the world's children. Over the
years, the money acquired through the Change for Good collection
has been directed to education programmes in Rwanda and Nepal,
AIDS programmes in Vietnam and Kaliningrad and an emergency relief
project in Kosovo.
This year Finnair will donate money
allocated for Christmas cards and gifts to the Change for Good
collection.
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Travel News Asia,
Finnair,
UNICEF,
India,
Making a Difference
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