SAS selects Europ Assistance Group for International Travel Insurance Programme

SAS has chosen the international technological Plug&Sell platform developed by the Europ Assistance Group to implement its tailor-made, multi-country, multi-channel travel insurance programme throughout the world.

Within the framework of this agreement, using a unique connection to Plug&Sell - the Europ Assistance Group's comprehensive, personalised e-commerce solution for insurance and travel assistance products and services - SAS will initially be distributing tailor-made insurance in Sweden, Norway, Denmark and the UK, all major markets for the Scandinavian airline company.

At the same time, SAS will be able to use the Plug&Sell technology - already deployed in over 20 countries by the companies in the Europ Assistance Group throughout the world - to distribute travel insurance offers via its own websites and call centres, using an extranet system.

This comprehensive agreement between SAS and the Europ Assistance Group, via AON, will also benefit several other companies in the SAS Group. Blue 1 and Wideroe will shortly be offering tailor-made travel insurance programmes, starting in Finland and Norway.

This international programme developed by the Europ Assistance Group via its Plug&Sell platform will also help establish loyalty with SAS' customers, by offering them tailor-made travel insurance that factors in the country of residence, the reservation class, the passenger profile, the destination and the length of the trip.

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