Amadeus boosts Air China’s International E-Commerce Strategy

Amadeus has now implemented Air China’s international e-business in 25 international markets. Air China turned to Amadeus for a fully hosted and customized internet booking engine solution that will help them manage the intensified international online traffic due to the Olympic Games in Beijing this summer.

Air China now offers its international customers in many markets a fully localized online booking product in the native language and local currency, thus enhancing customers’ overall experience which should lead to an increase in online conversion rates.

Air China Director, E-commerce, Lui Dong said, “As a carrier operating worldwide with a vastly diverse customer base, Air China opted to build a local web site presence in each of its international markets, thereby offering our customers the best online experience, locally. This will help grow our international online business, especially during the increase in passenger traffic before the Beijing 2008 Summer Olympics.

“We also believe that Amadeus has the financial strength and focus to maintain unrivalled booking engine technology, allowing us to remain competitive. We can clearly see an impact on our results for the past few months, with a growth rate of our online bookings of over 50% during the first quarter this year. We look forward to continue working with Amadeus, to provide an excellent customer experience to all of our online bookers.”

The Amadeus e-Commerce solutions currently power more than 250 websites for over 80 airlines worldwide. These include Air Canada, Air China, Air France, BMI, Cathay Pacific, China Airlines, China Eastern Airlines, China Southern Airlines, Dragonair, EVA Air, Finnair, Iberia, Qantas and Singapore Airlines.

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