Qatar Airways kicked off its biggest ever presence at the Middle East’s leading travel trade show
on Tuesday with a huge promotion of its new routes to Houston, Guangzhou and the southern Indian city of Kozhikode.
The route expansion is the highlight of Qatar Airways’ attendance at
the Arabian Travel Market, a four-day event in Dubai, where the airline’s
new-look exhibition stand is also making its debut.
A
scale model of the New Doha International
Airport is one of the main attractions of the stand. The new airport is slated to open in 2010 with an initial capacity of 24 million passengers a year.
Chinese lion dancers, Indian cultural dancers and traditional American line dancers promoting Qatar Airways’ three new routes,
also provided
buzz and excitement on the exhibition stand attracting scores of visitors.
The Chinese lion dance troupe performed to the sound of traditional drums in celebration of Qatar Airways’ Chinese expansion. Flights to
the southern Chinese port city of Guangzhou, launched on March 31, strengthened the airline’s network in China to 21 services a week
spread across four cities.
Classical southern Indian dancers helped create awareness of Kozhikode, formerly known as Calicut, which will become Qatar Airways’
ninth Indian route when daily non-stop flights are launched from Doha on June
15.
And American country dancers proved a
crowd puller in celebration of the November 10 launch of non-stop flights linking Doha with
Qatar Airways’ third US city – Houston, which will be one of the world’s longest non-stop flights of just under 17 hours.
“Our attendance at Arabian Travel Market this year is extra special as it is our biggest ever presence, with a great new-look exhibition stand
and fantastic entertainment throughout the four-day show,” said Al Baker.
“We look forward to welcoming trade visitors and industry colleagues from around the world for what promises to be four days of
productive business meetings and give them updates of Qatar Airways’ remarkable expansion plans over the next few years.”
The entertainment activities are flanked by an impressive video wall which is a key feature of the new and modern stand providing visitors
with a visual glimpse of the airline’s award-winning facilities.
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