Anita Chan joins Small Luxury Hotels of the World as Vice President, Regional Development, Asia Pacific

Small Luxury Hotels of the World has appointed Anita Chan as Vice President, Regional Development, Asia Pacific. Ms Chan, who will be based in Hong Kong, will be responsible for driving the growth of the luxury hotel brand across the Asia Pacific region.

Ms Chan has extensive experience in the luxury hotel industry at senior management level and prior to joining Small Luxury Hotels of the World worked in Canada, the UK and Hong Kong for Four Seasons Hotels and Hyatt International as well as vendor companies VANTIS and Orbitz Worldwide and with clients including The Peninsula and Raffles. She has an in-depth knowledge of markets across the world, on both the hotel and vendor sides, and she has specialised in reservation and distribution strategies, revenue management, e-marketing and Search Engine Optimisation.

“The Asia Pacific region has enormous growth potential and therefore remains a key area of focus for Small Luxury Hotels of the World,” said Paul Kerr, Chief Executive Officer of Small Luxury Hotels of the World. “Having a core member of the Development team in a strategic location like Hong Kong will not only enable us to gather important market intelligence, but it will also allow us to respond very quickly to opportunities in the region.”

The brand of Small Luxury Hotels of the World continues to go from strength to strength and now comprises over 440 independent hotels in 70 countries around the world. By the close of this year, the worldwide collection of SLH hotels is expected to reach close to 500.

In Asia Pacific, Small Luxury Hotels of the World has identified China and India as countries where the brand presence is yet to be fully maximised. Both markets have seen a proliferation in consumer demand for luxury goods, which has resulted in a growth in luxury boutique hotels and a corresponding increase in applications by hotels to become part of the SLH brand.

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