Accor signs New Novotel Hotel in Quezon City, Philippines

Accor has formed a joint venture with the Araneta Group to build a new hotel in the Philippines. Targeted to open in 2010, the Novotel Manila Araneta Center is located adjacent to the Araneta Coliseum and fully integrated with the Araneta Center Master Plan in Quezon City.

With 415 rooms, a 600sqm ballroom and large meeting facilities, the hotel is well positioned to cater to the needs of the 56,000 registered businesses in Quezon City and to the MICE (both domestic and international) market. Its strategic location, at the intersection of two major thoroughfares (EDSA and Aurora Boulevard) and major mass railway lines (MRT 3 and LRT 2) will allow the hotel to position itself as a preferred venue for product launches, political summits, weddings and incentives in Quezon City.

The Araneta Group is a progressive and diversified group of companies anchored on property development, food, and leisure. Araneta Group is the owner, developer and operator of the Araneta Center, a 35-hectare mixed use facility with 5 million square feet of retail, entertainment (the Araneta Coliseum is Manila’s premiere concert/show venue), offices, and residential complex in Quezon City, MetroManila. Manhattan Garden City, the Center’s residential component boasts of 20 residential towers, with over 8,000 apartment units, is currently under construction. The Araneta Group also holds the master franchise for Taco Bell, Pizza Hut and Dairy Queen in the Philippines with over 160 outlets nationwide.

Patrick Basset, Accor Vice President, East & North East Asia said, “We are excited by the growth prospects in the Philippines. We are confident that our extensive global hospitality experience and partnership with the Araneta Group, coupled with their strong understanding of the local market, is a good start for us to enter an emerging market and further expand our brand portfolio.”

In 2008, the Novotel network includes 382 hotels and resorts, representing a total of more than 66,000 rooms, in 59 countries. By 2010 it will have an additional 20,000 rooms and be present in 70 countries.

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