Intelligent Spas publishes Spa Industry Survey Report on Cambodia

Intelligent Spas has released its first spa industry survey report for Cambodia which identified this small but emerging market delivered services to almost 200,000 spa visitors during 2007, generating an estimated KHR25 billion (approximately US$6 million) in revenue.

“We are pleased to provide benchmarks to such a young industry and hope they will help form a solid foundation for growth and performance not only for spa facilities, but also for suppliers and other types of business who aim to achieve business success within Cambodia’s spa industry” said Julie Garrow, Managing Director of Intelligent Spas.

The new Cambodia Spa Benchmark Report 2007-2010 presents the results of the country’s first official spa industry survey and provides financial and performance benchmarks such as revenue, visitor numbers and employment, as well as key benchmark ratios including daily revenue per spa, revenue per square metre and average revenue per visit, which are critical for reliable business planning.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.

Key Industry Statistics from Intelligent Spas' Cambodia Spa Benchmark Report, 2007-2010 include:

- Of the 35 authentic spa facilities operating in Cambodia, 34% of spas were stand-alone day spas and 66% were destination spas co-located with accommodation.

- During 2007, the spa industry employed approximately 400 people.

- The spa industry is forecast to grow by 14% between 2008 and 2010.

The report incorporates the results of Intelligent Spas' first spa industry survey conducted in Cambodia which captured current, historical and forecast data for the period 2007 to 2010. Research is also underway in over 35 other countries.

Founded in Singapore in 2001, Intelligent Spas has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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