Cathay Pacific and Eaton Hotel sign up for Hong Kong Cricket Sixes

Cathay Pacific has signed up as the Hong Kong Cricket Sixes’ Official Airline.

“Cathay Pacific has supported the Hong Kong Cricket Sixes for many years and we are delighted to be the Official Airline for the 2008 event,” said the airline’s director of sales and marketing, James Barrington. “It’s very rare that you get the chance to see great sportsmen play in a venue as atmospheric as the Kowloon Cricket Club, and the inclusion of the All-Stars team makes the Sixes all the more enticing.”

Eight international teams – including an All-Stars side boasting test legends Shivnarine Chanderpaul, Justin Langer and Stephen Fleming – will take part in the weekend spectacular, to be held 8-9 November.

The Eaton Hotel in Kowloon will be the Official Hotel for the event.

“We are very happy to be the Official Hotel for the 2008 Hong Kong Cricket Sixes and we are looking forward to playing a key role in making the tournament a major success,” said Eaton Hotel manager Melanie Smith. “It is our intention to turn the Eaton Hotel into a hub of activity for players, officials and fans alike during Sixes week and we will be doing our best to ensure all our Sixes guests have a memorable and pleasant stay.”

Following the deals with Cathay Pacific and the Eaton Hotel, tournament organisers expect to confirm further sponsorship and official partner agreements soon.

“Although we are operating in a very difficult market with everything that is going on in the global economy, we are close to signing more sponsorship contracts covering other key aspects of the event,” Tournament Director Mark Burns said. “However, we still have available a number of very good sponsorship opportunities, as well as some new hospitality space that has been created and is available on a first-come, first-served basis.”

An estimated 100 million fans around the world will be able to watch the action. The showpiece will be broadcast live by Dubai-based Taj TV on its Ten Sports outlet, one of the world’s leading producers of cricket.

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