Hawaiian Airlines appoints Brian Worth as Senior Director – Marketing

Hawaiian Airlines has appointed Brian M. Worth to the position of Senior Director of Marketing.

In his new position, Worth will have day-to-day management responsibility for all of Hawaiian’s advertising and promotional activities. He reports to Glenn Taniguchi, senior vice president of sales and marketing.

Worth joined Hawaiian in 1986 as a flight attendant and from 1990 thru 2000 served in leadership positions of the local council and master executive council of the Association of Flight Attendants.

In 2000, he joined management of the company, serving as director of in-flight services, budget and manpower and in 2002 assumed responsibility for all in-flight operations and administrative functions.

Most recently, he has served as senior director of budget and planning in the finance division since 2004.

“In addition to having a thorough  understanding of our business and the direction of our marketing and sales division specifically, Brian is a creative mind who will bring a good perspective and new energy to our marketing efforts,” Taniguchi said.

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