India's Deccan expands Distribution with Amadeus

Deccan, one of India's fastest-growing low cost airlines, is now able to market and sell all its flights on the Amadeus system. Travel agents will benefit from having access to all Deccan availability and fare classes.

Amadeus has fully integrated Deccan into the GDS booking procedure making it available on the main screen to compete alongside Full Service Carriers, which means travel agents using the Amadeus booking platform do not have to change their established practices to book Deccan. This should save time for agents, improve their productivity and expand Deccan's offerings of affordable fares and value added facilities to millions of travellers.

Ramki Sundaram, Officiating CEO at Deccan said, "Given the inherent dynamism of the Indian market, we believe aggressive technology adoption is imperative for airlines focused on staying ahead of the growth curve. We have constantly endeavoured to move up the value chain with respect to distribution channels. Our adoption of Amadeus solutions will improve our distribution network while making available differentiated services to our widening consumer base."

David Brett, President, Amadeus Asia Pacific, added "The LCC [Low Cost Carrier] market accounts for 12% of all flights and all seats within Asia Pacific. In India the LCC sector is thriving, and as per the Centre for Asia Pacific Aviation's (CAPA) Outlook report 2007, it is expected to achieve a market share of 70% by 2010 - one of the highest in the world. To maximise the possibilities of such a lucrative market, Deccan can now use Amadeus' system to reach thousands of existing and potential travellers through its multi-channel network, giving Deccan customers greater choice."

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