Kempinski Hotels in China to launch F&B Loyalty Marketing Projects

Key International Hotels Management, Kempinskis’ joint venture in China, and Insignia Marketing Solutions (Hong Kong) have entered into a MoU to facilitate Food & Beverage loyalty marketing projects for Kempinski's eight five-star hotels in China.

The launch of a F&B loyalty programme is expected to further enhance the group’s branding and incremental F&B revenue for participating hotels within China.

Bobby Ong - Vice President Sales and Marketing Kempinski Hotels China said, “We are delighted to be working with Insignia to spearhead our F&B loyalty programme, with launch and rollout projected during 2008”

Insignia is headquartered in Melbourne Australia with regional head offices in Hong Kong. The company provides niche and bespoke loyalty marketing services for leading Hotels in Asia Pacific.

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