Executive Appointments at AsiaWorld-Expo in Hong Kong

AsiaWorld-Expo, one of Asia’s leading exhibition and events venues, recently appointed Trevor Lui as Corporate Development Director and Monique Yeung as Head of Business Development.

Trevor Lui has been appointed Corporate Development Director of AsiaWorld-Expo Management Limited. In this critical role, Trevor will be responsible for the development of business processes at AsiaWorld-Expo, including strategic analysis and planning, and marketing development.

Trevor, a certified knowledge management (KM) Consultant, has over twenty years’ experience in management and consulting, with a focus on strategic analysis, planning, business process management, knowledge and quality management, customer management, and marketing and business development.

During his career, Trevor spent almost 10 years with the Hong Kong Productivity Council. In his most recent role as Senior Consultant, he provided strategic advice, helped develop marketing strategies, managed various projects for public organisations, private companies and MNCs, as well as played a liaison role with both the media and business communities. Notably, he was a key figure in the process of developing a strategic direction for Asian Benchmarking Clearinghouse. He was also invited by the Faculty of Education at Hong Kong University to be one of the programme advisors for the Information Management B.A. programme.

Monique Yeung joined the company as Head of Business Development in the Corporate Development Department. In this role, Monique is primarily responsible for overseeing the AsiaWorld-Expo business development team, broadening the company’s business development portfolio, and exploring new business opportunities.

Monique has been in the Meeting Incentive Convention and Exhibition (MICE) industry for a number of years, and has a strong understanding of the market. In her career, she has worked for the Hong Kong Trade Development Council, the Hong Kong Tourism Board, and the Hong Kong Convention and Exhibition Centre.

During her time at the Hong Kong Tourism Board, Monique managed the welcoming projects for a wide range of world-class events including American Society of Travel Agents (ASTA) World Travel Congress, OSEAL Forum, and PATA Travel Mart. She also collaborated with trade partners to form co-opt marketing campaigns and helped promote Hong Kong as the "Events Capital of Asia".

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