Dubai Tops Global Average Room Rate and Ranks Second in Occupancy Rate

Dubai achieved new tourism highs in the last few months according to STR Global, a market leader in monitoring hotel performance trends worldwide.

Dubai was placed first globally in terms of average room rate, which hit US$ 290 last August. Paris came in second (US$ 280), New York in third (US$ 261), Rome in fourth (US$ 237) and London in fifth place with its average room rate being US$ 230.

According to STR Global, Dubai also ranked first in terms of average revenues per room, which was US$ 237 with Paris coming in second (US$ 217), New York third (US$ 216), London fourth (US$ 185) and Rome in fifth (US$ 154 ).

Dubai’s leading position of having the highest hotel occupancy rate was edged by New York which was first in this category with 83% in the same period. Dubai stands in second position at 81.6%.T

The last few weeks have seen the opening of many hotel and tourism projects in Dubai which together have and will hugely contribute to the tourism product of the emirate, such as the opening of Atlantis Hotel and The Dubai Mall. Many more projects are already in the pipeline.

The five international markets which have showed tremendous increase in tourist numbers in Dubai from 2003 to 2007 were Japan which had 68,235 visitors in 2003 rising to 74,093 in 2007, an increase of 174%; the number of tourists from Italy were 82,337 in 2003 which increased to 93,258 in 2007, a 147% increase; from Australia and New Zealand from 95,476 in 2003 to 119,202 in 2007, an increase of 163%; and from Germany tourist numbers grew from 682,156 in 2003 to 657,235 in 2007. The number of UK tourists in 2007 to Dubai amounted to 752,381.

There are currently 343 hotels operating in Dubai with the total number of rooms being 38,748; which includes 50 five-star hotels with a total of 16,174 rooms; 53 four-star hotels with a total of 8,964 rooms; 47 three-stars hotel with 5,096 rooms; 42 celebrity hotels with a total of 3,412 rooms; 132 one-star category hotels with a total of 4,618 rooms and 19 hotels in the Guest House category with 484 rooms. Hotel apartments in Dubai currently amount to 150 including 39 Deluxe and 111 Standard.

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