"The fall out of the global credit crunch, heightened security concerns, Open Skies and a continued spotlight on climate change, are set to
make 2008 another dynamic year for the corporate travel industry," says David Radcliffe, Chief Executive of international corporate services
company Hogg Robinson Group (HRG).
Whilst the immediate effects of the turmoil in the global financial markets have been widely publicised, Radcliffe warns that concerns
surrounding the slowdown could continue to be felt well into 2008, with the result that companies will need to maximise return on
expenditure to an even greater degree. With business travel a barometer of the global economic climate, and corporate travel often a
company's second largest controllable cost, corporate travel budgets will be under increased scrutiny with corporate services companies
playing an important role in helping organisations to manage such costs.
Security
Remains a Key Concern
Unprecedented security levels in the face of continued terror threats not only resulted in record queues at major international airports in
2007, but have also prompted major corporations to take stock of their data and reporting requirements. As such, the ability of corporate
travel management companies to track and provide real time information on employee movements will continue to be a business necessity
in 2008.
Continued challenges faced by air passengers Radcliffe points to March as a pivotal point in the calendar, with the introduction of the
transatlantic Open Skies agreement and the much anticipated opening of Heathrow's Terminal 5 in the UK.
Radcliffe
said, "Open Skies is good news for most airlines and travellers. Paving the way for airline
expansion on both sides of the Atlantic, it should increase travel options for our
corporate travel customers and greater competition is likely to generate lower fares - particularly welcome in the current price sensitive
climate. However, there are likely to be some knock on effects; some larger airlines may be forced to give up their
monopoly over flight slots, which could restrict their future growth. In addition, Open Skies may spur a wave of consolidation as airlines scramble to secure prime slots.
"Already hosting significantly more transatlantic flights than any other European airport, it is likely that the implementation of the treaty will
lead to greater increases in passenger traffic at London Heathrow - an airport that is already overcrowded. Whilst, it is well timed to coincide
with the opening of Heathrow's Terminal 5, it is vital that we consider the bigger picture of air travel management. New airport terminals
provide the opportunity for an enhanced travel experience in the long-term, however, corporate travellers continue to face ongoing
disruptions as airlines continue to operate at, or near, capacity on many routes and at many airport hubs.
"Congestion at international airports, such as Heathrow, is generating significant waste, both in terms of lost time and unnecessary CO2
emissions from planes circling as they wait for a landing slot,"
Radcliffe added.
"Such problems have already prompted a doubling of international scheduled flights from regional airports, now reported to handle 42% of
international travel. What's more, following the launch of Open Skies, many US airlines are expected to expand services to key European
hubs, such as Paris and Amsterdam. With Open Skies expected to generate 26 million more airline passengers over the next five years,
pressure to build an additional runway at Heathrow and other international hubs can only intensify. However, such plans must balance the
impact on business and the economy with the best way to control CO2 emissions, and concerns of
local residents."
Future
Hotspots
Considering key markets to watch in 2008, Radcliffe predicts that the continued strong economic growth in emerging markets such as
Brazil, Russia, India and China (BRIC economies) will continue to attract corporate travellers, through a combination of the expansion of
multinationals looking to capitalise on market opportunities and the growing importance of indigenous organisations on the world stage,
with Russia one of the markets expected to demonstrate significant growth. However, he advises that infrastructures may struggle to
accommodate the burgeoning demand from corporate travellers.
China will continue to the one to watch: the
transatlantic Open Skies treaty has paved the way for a similar agreement between the US and China, increasing accessibility to the market.
In addition, the Beijing Olympics will provide a catalyst for infrastructure development and the world's media spotlight on the Chinese capital
is expected to drive an upsurge in corporate travel to this country.
"It is another challenging year for the corporate travel industry but it is also one which continues to provide opportunity,"
said Radcliffe. "It is our job to ensure that we can cut through the complexity on behalf of our clients and ensure that we continue to provide a
comprehensive range of services, all of which are designed to offer added value right when and where they are needed."
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