Plaza Sukhumvit invests in Opera Property Management System

The new Park Plaza Sukhumvit Bangkok is investing in the latest version of the Opera property management system. The latest system installed by the 95-executive-room hotel, which opened in December 2007, is an American tracking and profiling technology.

General manager Magne Hansen said the benefits to guests will be apparent at contact points such as reservations, check-in, check-out, dining and room service.

“For example, if a corporate travel manager requests a Chinese language check-in, an even numbered room on the eighth floor and dining expenses to be listed in a separate report on check-out, Opera can easily handle all of these requirements and more,” he said.

The Park Plaza Sukhumvit’s Opera system handles reservations, rate management, guest profiles, room management, cashiering, reporting and commissions. It exchanges data with Curtis-C, Carlson’s worldwide reservations system.

Opera, which is produced by US-based Micros-Fidelio, accesses the Internet to update room price changes, special promotions and room availability. It also responds to bookings from diverse sources such as travel agents, corporate travel managers and individual travellers booking via the Park Plaza website. 

Magne said that attention to detail and personalised service is indispensable in Asia’s highly-competitive hotel sector. “Service with a smile is a beautiful thing, but frankly it is no longer enough. With Opera, the Park Plaza’s advantage is that our smiles are now backed with finesse, tracking and reporting that is helpful to both the guest and hotel’s management.

“We can now deliver top-level services such as reporting and guest profiling that some guests, especially those from Europe or North America, might equate with hotel brands that charge a lot more than we do.”

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