Costa Crociere and Singapore Tourism Board form Global Marketing Partnership

Costa Crociere, a leading cruise company in Europe and South America, has formed a global strategic marketing partnership with the Singapore Tourism Board. Through the partnership both companies will engage in joint marketing initiatives in the Asia Pacific and European markets for above the line and below the line cruise promotional campaigns. To heighten awareness of cruising as a desired travel option, joint mass-market advertising, product awareness seminars for travel industry partners and product brochures to consumers have been planned.

These marketing initiatives will be launched first in Australia, then in Europe in July 2007. The Indonesia and India markets will follow in 2008.

 During the last winter season, Costa Marina offered 11-night and 14 or 15-night cruises departing from Singapore to the loveliest destinations in the Asia Pacific and a 33-night magnificent cruise from Singapore to wonderful ports in the Middle East, India and Italy. This year, Costa Allegra will commence cruises from Singapore on November 3, on its 14-night ‘The Jewels of the Far East’ tour with visits to Asia Pacific’s most fascinating ports.

Passengers will cruise from Singapore in the early evening, making stops in Ho Chi Minh City and Da Nang in Vietnam; Sanya Hainan Island in China; Hong Kong; Manila in the Phillippines; Kota Kinabalu in Malaysia; and Bandar Seri Begawan in Brunei, before returning to Singapore.

Costa Crociere’s Vice President of Pacific Asia Operations, Massimo Brancaleoni, said the partnership will provide more variety and greater flexibility for tourists wishing to visit the Far East.

“We are very excited by the opportunities this alliance represents,” Mr Brancaleoni said. “’The Jewels of the Far East’ program combines the visit to this Asian world-class city, together with a cruise on our majestic and fun-filled ship traveling through exciting and exotic destinations. Doing so, we are confident guests can now experience a once-in-a-lifetime vacation.”

With its diverse cultures and landscape, gentle hospitality and varied lifestyle options, Asia has much to offer visitors, be it tantalising golden beaches, hallowed places of worship, frenetic shopping, vibrant nightlife or relaxing spas.

“Cruise companies are recognising the attractiveness and charm of Asia as a cruising playground and many are beginning to grow their presence in Asia. We are happy to work with Costa Crociere to develop and market more new and exciting itineraries that showcase the best of Singapore and Asia,” said Ms Carrie Kwik, Director of Cluster Development, Sightseeing and Cruise, of the Singapore Tourism Board. “We hope cruise passengers will tap on Singapore’s excellent air connectivity and embark on an adventure to cruise through Asia to experience its exotic charms.”

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