Hong Kong Shopping Festival to run from 30 June to 31 August 2007

This year's Hong Kong Shopping Festival which runs from 30 June to 31 August will tie in with the 10th anniversary of the establishment of the Hong Kong Special Administrative Region (HKSAR). With phenomenal support and a host of special offers and privileges from different sectors, the Festival is set to offer visitors an unforgettable shopping experience.

Mr Lambert Chan, General Manager, Destination Marketing of the Hong Kong Tourism Board (HKTB) said that the mega summer shopping promotion, which is organised by the HKTB for the sixth consecutive year, has become a firm fixture on the city’s events calendar. “Over the past years, our Festival has gained tremendous support from the retail, catering and tourism-related sectors,” he remarked. “This year, the HKTB has also enlisted the participation of a new partner from the transportation sector – MTR Corporation – to boost visitors’ spending.” 

Under the partnership, the two organisations will for the first time jointly introduce a shopping guide MTR Easy Ride to Hong Kong Shopping Festival, which will feature shopping, dining and sightseeing recommendations in major tourism districts along the MTR and a collection of shopping offers from various MTR Station Shops. Visitors who purchase the MTR Tourist 1-Day Pass or Airport Express Tourist Octopus will receive a free copy of the shopping guide.

In addition to MTR Corporation, different sectors across the city have confirmed their participation in the Festival. They will extend a host of special offers for local residents and visitors, some of which will be themed around the 10th anniversary of the HKSAR. For example, over 200 dining establishments will offer special drinks or dishes at HK$10 each. The city’s major tourism attractions, including Hong Kong Disneyland, Ngong Ping 360 and Ocean Park Hong Kong, will also introduce a variety of promotions.

Other privileges exclusive for visitors include special 3-Day 2-Night room packages and courtesy offers by some 30 hotels, most of which will also arrange fabulous gifts for children born in 1997. In addition, 10 local travel agencies will provide discounted tourism products for visitors in July. The offers include complimentary tours for customers born on 1 July 1997, half price for those born in 1997 and “buy one, get one free” tour packages.

To offer visitors a diverse experience during the Festival, various trade associations and retail organisations will stage an array of themed activities and product expos, including the Chinese Medicine Expo, Luxury Timepiece Exhibition, Hong Kong Beauty & Make-up Carnival and 2007 Diamond Expo, while several dining districts will also organise festive activities.

The above activities will add on to the excitement delivered by the multimedia show A Symphony of Lights, which will be enhanced with pyrotechnic displays on 1-8 July to celebrate the 10th anniversary of the HKSAR. And to further enrich visitors’ experiences during the Festival period, the HKTB will arrange special pyrotechnics for the harbour extravaganza every Saturday from 14 July to end August. Together with the many 10th Anniversary celebratory programmes in town, which will be widely publicised by the HKTB through its various channels, visitors will be able to enjoy a sensational summer shopping experience.

To encourage visitors’ participation in the Festival, the HKTB has not only stepped up its global promotions, but also once again invited chic actress Karen Mok to appear in the Festival’s television commercial and promotional materials, and take part in related activities in Shanghai and Malaysia. On top of these, the HKTB will once again develop a mini-site on the Festival to feature the hottest deals and special offers by local merchants, information on shopping and sightseeing locations, and other travel tips. During the Festival, the HKTB will also strengthen its meet-and-greet services at major entry ports, and distribute welcome packs containing the “Special Visitor Privileges” to visitors.

Joining the HKTB to conjure up a citywide festive ambience will be Ocean Park Hong Kong, which will arrange its two panda mascots – Le Le and Ying Ying – to perform at shopping centres in major tourism districts on specific dates. A number of shopping locations, such as open-air markets, themed shopping streets, authentic Chinese clusters, shopping malls and MTR stations, will also put up Hong Kong Shopping Festival decorations to create even more buzz and excitement in the city.

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