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Silversea Cruises launches New Spa Concept

Travel News Asia Thursday, 29 March 2007

Silversea Cruises has launched a new spa concept throughout its four-ship fleet, starting with Silver Shadow. The new spa brand, known as The Spa at Silversea, will replace the line's existing Mandara Spas and feature new treatments and ceremonies designed to offer a more personalised and holistic spa experience.

Recently unveiled aboard Silver Shadow's World Cruise, The Spa displays a stylish and welcoming ambience with a refurbished décor of new artwork and contemporary furnishings set in an elegant colour palette of pure white and silver with subtle hints of colour dispersed throughout the facility. The new spa concept will be implemented aboard Silver Wind in July, and will be expanded to the line's other two ships, Silver Cloud and Silver Whisper, in the following months.

"This is a further step in the evolution of our comprehensive Wellness Programme, which we introduced across our fleet last year," said Erling Frydenberg, Silversea's chief operations officer. "Being able to maintain a healthy lifestyle away from home is becoming increasingly important to today's affluent traveller and we want to ensure our guests have access to a spa, beauty and fitness centre that caters to their personal needs with an exclusive selection of innovative treatments and state-of-the-art spa technology."

In conjunction with the new spa concept, Silver Shadow now offers a cutting-edge body age assessment technology that tests body fat, cardiovascular health, strength and flexibility to see how the guest's body age compares with his or her actual chronological age. Based on the results, The Spa's personal trainers can design an accurate lifestyle programme for the guest and recommend an onboard fitness regime complemented by delicious gourmet dining options developed specifically for the Wellness Programme.

Among the enhanced spa treatments and services is a new selection of specialised Wellness Ceremonies designed to address specific concerns such as aging skin, cellulite, arthritis, poor circulation, sore muscles and more, while other ceremonies are ideal for those who just want to escape into a relaxing sanctuary.

With spa industry research indicating steady growth in the appeal of spa therapies for men, The Spa has incorporated speciality grooming services, including facials and barbering services. For the man who wants more, The Spa at Silversea also offers a new ceremony that involves a half day of pampering for the face and body. Couples can now enjoy a ceremony designed exclusively for them, highlights include an in-suite massage and calming bathing ritual of choice.

Elemis

Whether guests are looking to relax, detox or rejuvenate, The Spa's beauty and massage therapists are professionally trained in the very latest techniques and offer a myriad of treatments and services to address each guest's personal needs. Highlighting many of the treatments are Elemis aromatherapy products, featuring essential oils and plant extracts of unsurpassed therapeutic value. And Silver Shadow is the first cruise ship to offer the acclaimed Elemis Visible Brilliance Facial. Independently tested and shown to offer substantial results, this anti-aging, face and eye treatment is reported to firm, rejuvenate and plump up the skin, while reducing dark circles from around the eye contour -- after just one treatment.

The Spa at Silversea also features dry and steam saunas, a beauty and hair salon, and a sizable fitness centre and aerobics studio equipped with circuit weights, state-of-the-art treadmills, cardiovascular training equipment, stair climbers, rowing machines, stationary bicycles, fit balls, step blocks and yoga mats.

The new spa is operated by Steiner Leisure Limited, a leading provider of spa services.

See other recent news regarding: Silversea Cruises, Cruises, Spas

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