Midwest Airlines launch Customer of New Merchandising Solution from Sabre

Sabre has launched a new merchandising solution through its Distribution Merchandising Suite, which will allow airlines to differentiate and sell premium airline seats in a coach class aircraft cabin. This follows on the heels of the launch of Sabre Branded Fares just last week. Sabre integrates these merchandising capabilities into the standard travel agency desktop making it easier for travel agents to leverage this premium coach seat capability within their standard workflow.

Milwaukee-based Midwest Airlines is the launch customer for Sabre's new merchandising capability in conjunction with the addition of the airline’s Signature seating ­ its two-by-two seating option with exceptional legroom ­ on its MD-80 aircraft. As part of Midwest’s continuing roll-out of its long-term strategic plan, the airline’s all-coach class cabin will feature both Signature and Saver seating, beginning this fall with flights on the MD-80 aircraft and continuing next year on its Boeing 717 fleet.

Sabre’s new merchandising capability is part of its Distribution Merchandising Suite, which is powered by the SabreSonic Passenger Solutions.

The new premium seat selection capability will initially be offered via Midwest Airlines’ website and airport kiosks during the traveler check-in process. In the coming months, customers will have the ability to select premium seats as they make their flight reservations. Travelers will be able take advantage of the new service whether they book directly with Midwest Airlines or use a Sabre Connected travel agent.

“We have enjoyed a long-term partnership with Sabre,"” explained Alex Yarmulnik, chief information officer for Midwest Airlines. “They understand what airlines need to be competitive. They have proven, reliable technology with solid integration capabilities, which provide Midwest with operational efficiencies and cost savings.”

Midwest Airlines recently renewed its reservations hosting service through the Sabre Airline Solutions’ SabreSonic suite, as well as a variety of other business solutions, including schedule planning, revenue accounting, resource management and flight operations.

See other recent news regarding: Travel News Asia, Sabre, Midwest Airlines, GDS