Playboy Mansion to open in Macao in 2009

Macao Studio City (MSC), one of Asia’s first integrated leisure resort properties combining studios, retail, entertainment and world-class hotels, and multi-media entertainment company Playboy Enterprises have confirmed plans to open a Playboy-inspired multi-faceted entertainment destination in Macao.

Named Playboy Mansion Macao, the approximate 40,000 square-foot entertainment destination will consist of numerous nightlife and entertainment options, dining, specialty retail elements and a Hugh M. Hefner Villa, which will be a part of the Macao Studio City complex that broke ground earlier this year. The Playboy Mansion Macao is expected to open late 2009.

“We are very excited about this partnership. Playboy has chosen to locate the Playboy Mansion here in Macao, one of the fastest growing tourist destinations in the world. And we are very proud that Playboy shares with us our ambition to create a must-see and must-stay destination that we strongly believe will redefine resort entertainment in Macao,” said Peter Lam, Co-Chairman of Macao Studio City.

Playboy Mansion Macao will be designed as a modern expression of the Playboy lifestyle with local flavor by the visionary international design team of Studio Gaia. Playboy Mansion Macao will offer gaming as an extension of the gaming area of the complex, and will feature a contemporary interpretation of the famed Playboy pool and grotto and offer the ultimate overnight accommodations in the Hugh M. Hefner Villa.

Playboy Mansion Macao’s ambiance of a luxurious private residence pays homage to the legendary home of Hugh M. Hefner, Founder and Chief Creative Officer of Playboy Enterprises, who said, “With the tremendous success of the Playboy Club Casino at the Palms Hotel in Las Vegas which opened in October 2006, we are extremely pleased to extend our location-based entertainment to Asia, where our brand has been strong for years. Playboy-branded products debuted almost 20 years ago in China and there are Playboy concept stores in Bangkok, Hong Kong, Kuala Lumpur and Tokyo. We knew Macao made sense for the brand as an entertainment destination and were searching for the right partner, which we found in Macao Studio City.”

Macao Studio City will be developed on an approximately 33-acre site strategically located next to the new Lotus Bridge immigration checkpoint, linking the complex directly to Zhuhai’s Hengqin Island. When completed, Macao Studio City will boast some of the most comprehensive entertainment and retail facilities of any single property in Macao, as well as a one million square foot Studio Retail complex called The Mall at Studio City – created in partnership with Taubman Centers, Inc.

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