Fresh New Look for British Airways First Class

The final touches to a refresh of British Airways’ First class will be on board the airline’s longhaul aircraft from March 2007.

The refresh began with the roll-out of a personalised ‘Turndown Service’ in November 2006 on flights departing after 7.30pm or lasting for more than 10 hours. On request the cabin crew will now lay out a mattress, duvet and pillow all dressed in Egyptian cotton. The popular Aroma Therapeutics ‘Sleep Enhancer’ spray will then be placed on customers’ pillows to help them enjoy a good night’s sleep.

New ‘Sleeper Suits’ made from high-quality cotton and slippers in navy blue with camel trim are also available on ‘Turndown Service’ routes.

The washbag, known as the BAg and created by leading accessories designer Anya Hindmarch, has been redeveloped in rich, luxurious brown velvet with a classic aviation image adorning the inside cover.

For the first time it contains Kiehl’s Since 1851 products, including the Kiehl's Ultra Facial Moisturiser, Kiehl's Light Nourishing Eye Cream and Kiehl's Lip Balm #1 to hydrate and relax customers. Socks, eyeshades, a toothbrush, Elgydium toothpaste and mouthwash complete the set.

The menu has also taken on a new flavour with a wider selection of canapés and a ‘Lighter Options’ choice offered on late night departures including dishes such as lobster thermidor and roasted Cornish game hen.

A ‘Catch of the Day’ fresh fish meal option has now been introduced in association with Loch Fyne restaurants on flights departing from London Heathrow and London Gatwick.

The final aspect to the refresh is the introduction of an ‘English Afternoon Tea’ service. This new option will feature Twinings teas, assorted sandwiches, scones served with clotted cream and strawberry jam and a selection of fine pastries.

The refresh is part of the airline’s £200 million product investment to take place over the next eighteen months. Other key improvements include the re-launched Club World and a new Audio Visual On Demand (AVOD) system.

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