Intelligent Spas releases Spa Industry Survey Results for Taiwan

Intelligent Spas has conducted the inaugural survey of spa facilities in Taiwan and found 317 spa facilities currently open and operating. The research identified the market is dominated by day spas, which account for 81% of all spas in Taiwan. The report available from Intelligent Spas and entitled Spa Industry Profile Taiwan 2006-2008, features over 400 quantitative statistics on the Taiwan spa market, plus supporting qualitative trends and observations from spa owners and managers. This valuable tool for businesses competing in, or supporting Taiwan’s spa industry, helps more accurately develop and plan spa-related products, services, campaigns and initiatives.

Some key industry totals and averages extracted from the report include:

- Intelligent Spas identified 317 spa facilities located in Taiwan
- 81% of spas are stand-alone day spas and 6% are spas located in hotels and resorts
- 48% of all spas were located in Taipei
- The average indoor area of spa facilities was 457 square metres
- 43% of the total spa space was allocated to treatment rooms
- Spas contained 7.8 treatment rooms on average
- 96% of spas provided a relaxation room
- Stone therapy was practised by 74% of spas.
- Baths with water and/or air jets were offered by 58% of respondents
- One hour body wraps were priced from NT$2,563, on average
- Herbal tea was the most common complimentary food or beverage item provided by spas, with 90% offering it to visitors
- 59% of respondents observed clients were increasingly demanding high quality services from spas.

“The reliable response rate enabled spa benchmarks to be calculated for stand-alone day spas and spas located in Taipei, enabling more accurate benchmarking and analysis” explained Julie Garrow, Managing Director of Intelligent Spas, the only 100% independent research company specialising in the spa industry. Some other findings include:

- Day spas were larger in terms of indoor space when compared to the average of all spas
- Day spas contained more treatment rooms
- Spas in Taipei were designed with less treatment rooms compared to the average of all spas
- Jacuzzis were less commonly available in Taipei spas

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