IHG to re-flag Sheraton Chiang Mai as Holiday Inn Chiang Mai in April 2007

InterContinental Hotels Group is to introduce its Holiday Inn brand to Northern Thailand when the Sheraton Chiang Mai becomes the Holiday Inn Chiang Mai on 1 April 2007.

The 25-storey, 526-room hotel is Chiang Mai’s tallest building, and centrally located along the Chiang Mai-Lumphun Road, on the bank of Ping River. Offering easy access to the business district and shopping areas including the famous Night Bazaar, the hotel is a five-minute drive from the city centre and ten minutes from Chiang Mai International Airport. Its spacious rooms average 45 square metres in size and other features include more than 3,300 square metres of meetings space.

Jan Smits, chief operating officer, Southern Asia and Korea, InterContinental Hotels Group Asia Pacific, said, “There is a strong and growing demand for branded mid-scale hotel accommodation in Chiang Mai, a lively and prosperous city that is widely regarded as a gateway into Northern Thailand and the Mekong region. Right in the heart of the action is Holiday Inn Chiang Mai, which will undoubtedly appeal to travellers to this region.”

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