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United Airlines signs Five-Year Beverage Agreement with Coca-Cola

Travel News Asia Wednesday, 2 May 2007

United Airlines has signed a five-year beverage agreement with The Coca-Cola Company, making it United’s primary soft drink supplier. This new business partnership will give United’s customers a choice of eight Coca-Cola beverages - Coke, Diet Coke, Sprite, Sprite Zero, Spring Water, Seagrams Ginger Ale, Tonic and Seltzer Water - while providing both economic benefits for United and joint promotional activities for customers and employees.

“We are pleased to partner with a world-class brand such as Coca-Cola, and believe the variety of beverage selections they offer will appeal to our customers' tastes and complement our other onboard food and beverage offerings,” said Sean Donohue, United senior vice president – Flight Operations and Onboard Service. “We look forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United.”

In addition to its onboard beverage offering, United will also offer Coca-Cola products in its airport lounges and offices later this year.

To offer customers a more memorable inflight dining experience, United recently formed partnerships with world-renowned Chef Charlie Trotter and Trader Vic's Polynesian restaurant. Starting in July, customers flying in United First and United Business on eastbound flights to Europe and on United's premium transcontinental service will have a choice of cuisine specially created by legendary Chicago restaurant owner and Chef Charlie Trotter. Last summer, United customers began to receive a taste of the islands with Trader Vic's award-winning Polynesian cuisine and world-famous Mai-Tai cocktails, on select flights.

See other recent news regarding: Travel News Asia, United Airlines

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