Bezurk.com selects Amadeus Meta Pricer

Bezurk.com, a travel search engine, has selected to work with Amadeus Meta Pricer in the Asia Pacific region. Meta Pricer, based on the next generation Amadeus Web Services Interface, helps travel search companies efficiently retrieve accurate information on flight availability and prices from their airline partners.

Travel search companies allow consumers, in a single query, to search and compare results from multiple airline and travel provider websites and the results are merged and displayed on a single page. These companies first appeared in North America in 2000 to help consumers with their online shopping and to manage the large number of travel websites. Bezurk.com was founded to cover the booming Asian Pacific market which was, at the time, poorly served by travel search companies. Bezurk.com is run by senior executives formerly from Yahoo, InterContinental Hotels Group, ZUJI and Priceline.

Without Amadeus Meta Pricer, travel search companies must directly access the airlines' websites or reservation systems to retrieve results. This can generate a lot of traffic on the airlines' website and often does not return the most accurate availability or fares to the consumer. By contrast, when a search is made with Amadeus Meta Pricer, the query is conducted within Amadeus' inventory of fares, vastly reducing the strain on the airlines' website and increasing the accuracy of results. The cost-efficient model facilitates mutually profitable relationships between the travel search companies and airlines.

"This is an extremely exciting time for online travel in the Asia Pacific region. PhoCusWright predicts that a fifth of all travel in the Asia Pacific market will be booked online by 2008. That is nearly double the figure for 2006, when 12% of travel in the region was booked online. With market-leading solutions like Meta Pricer and innovative partners like Bezurk.com, Amadeus hopes to be a key driver in an industry which is rapidly adopting new technologies," said David Brett, President, Asia Pacific, Amadeus.

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