Singapore Airlines and Australian State of Victoria sign Sin$1 Million Tourism Promotion Agreement

Singapore Airlines and the Government of the Australian state of Victoria have signed a two-year Sin$1 million tourism promotion agreement. The Memorandum of Understanding commits both parties to co-operatively fund programmes to market Victoria as a destination in major Asian markets, such as China, Japan, India and Singapore. It will complement an existing umbrella agreement with Tourism Australia for strategic co-operation to promote Australia.

Singapore Airlines is one of the largest overseas airlines serving Australia by passenger numbers, and accounts for roughly one in seven international passenger movements at Melbourne Airport on its three daily flights from Singapore.

The airline is well-placed to provide travel linkages between Melbourne and the state’s important source markets through the Singapore hub.

Chief Executive Officer of Singapore Airlines, Chew Choon Seng, said, “This agreement reinforces Singapore Airlines’ commitment to promoting tourism to Australia. We have been steadfast in that commitment for over 40 years, during which time our operations to, and in, Australia, have grown significantly.

“We appreciate the support we have received over the years from the Victorian Government, Melbourne Airport and the tourism industry in the state.

“Melbourne is a modern, cosmopolitan city, which is very attractive to our customers. That is why we’ve been able to grow the number of our flights to triple-daily,” Mr Chew said.

The Victorian Minister for Tourism, Tim Holding, said the agreement was part of the State Government’s long term plans to grow international tourism.

“The co-operative marketing partnership will help to reach new and existing audiences. Over the next two years, a series of focused campaigns will be developed to increase Victoria’s profile as a holiday destination in the key Asian cities Singapore Airlines flies from,” the Minister said.

See other recent news regarding: Travel News Asia, Singapore Airlines, Victoria, Melbourne, Australia, Advertising