BCD Travel Releases 2008 Industry Forecast for Business Travel

Published airfares will increase up to 4% next year, while hotel average daily room rates in some markets may achieve double-digit increases, according to the just-released BCD Travel 2008 Industry Forecast, powered by Advito.

“Over the past two years, we’ve seen strong, sustained growth in business travel, and this continues to drive industry prices higher,” said Mary Ellen George, general manager of Advito, which provided data and trending for the forecast. “We expect growth – and higher prices – to continue through 2008.”

In addition, George, said, there is little room for error for companies struggling to control costs, “Tight market conditions are placing a higher demand on the skills and expertise of travel buyers and travelers to meet travel policy requirements and effectively conduct company business.”

BCD Travel, one of the world’s largest corporate travel management companies, produces an industry forecast each year for clients. The forecast draws on BCD Travel’s extensive knowledge of the corporate travel industry, offering a look ahead to the year to come.

A few predictions from the BCD Travel 2008 Industry Forecast:

Airfare increases: Worldwide, published airfares are predicted to rise 2% to 4% on average in 2008. Advito expects corporate airfares to increase by less than 2%, thanks in part to an increase in corporate discounts.

Hotel rates and supply: Advito expects the 2008 average daily room rate to increase by 6% to 9%. Some markets may see double-digit increases. Although some European hotel markets are trending lower due to over-capacity, average daily rates in most markets are expected to continue to grow.

Rail: Consolidation and privatization in European markets will push average rail fares upward in 2008. But increased productivity gains for traveler and travel arranger alike are expected with the introduction of rail booking through traditional channels.

Meeting costs: Average group room rates will increase 8% to 10% in major markets in 2008. Global meeting planning is expected to be in direct correlation with company expansions into emerging markets. The Asia Pacific and Middle East regions are anticipated to be high-demand destinations.

Car rental rates: Car rental rates will increase by 5% to 7% in 2008, continuing a trend predicted in 2006.

Traveler frustration: The report predicts that travelers will continue to experience extended flight times, escalating airport chaos due to flight cancellations and long lines at airport security checkpoints. Companies will need to focus on helping their travelers stay productive in less-than-optimal conditions.

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