Abacus launches FareX Promotion with Bangkok Airways and Siem Reap Airways

Bangkok Airways and Cambodia's largest domestic carrier, Siem Reap Airways fares are now available on the Abacus FareX system.

Mr. Kenneth Low, Vice President, South Asia, Abacus International, said, "Abacus is pleased to partner with Bangkok Airways and its sister carrier Siem Reap Airways to power their growth within Asia's dynamic travel industry. Besides extending their market reach to over 15,000 travel agency locations in the region, the easy availability of FT's latest fares on our FareX solution will certainly facilitate travel agent bookings and in turn catalyse the airline's expansion."

The Abacus FareX solution is a powerful tool for airlines and travel agents to seamlessly create, maintain and distribute up-to-date fare information. With Abacus FareX, travel agents now have easy access to airlines' latest fares without the need for sieving through numerous fare sheets from different airlines.

Mr Suphit Riensavapak, Marketing and Distrbution Director of Bangkok Airways, said, "With Abacus' suite of effective booking tools such as Abacus FareX, we are confident that this partnership places our airlines in good stead to tap the robust growth of Asia's travel industry."

Launched in 1986 as Thailand's first privately-owned airline, Bangkok Airways now markets itself as "Asia's Boutique Airline", flying to 20 destinations in eight countries. In 1998, the airline launched Siem Reap Airways, which has since grown to be Cambodia's largest airline, with operations to 12 destinations in the region.

To celebrate these partnerships, Abacus will launch the "Gold Rush" and "Fly Free with Abacus FareX Draw" promotions to incentivise travel agent in Cambodia bookings on Bangkok Airways and Siem Reap Airways respectively. Starting from today, 1 August 2007, travel agents who make reservations on either of these airlines stand to win one of five gold pieces or free return tickets to Hong Kong.

Mr Peter Wiesner, Vice President Marketing at Bangkok Airways, said, "As one of our key priorities is to develop a sustainable and efficient distribution model to support the growth of our networks. Partnering with Abacus gives us the best of both worlds as it allows us to penetrate hard-to-reach markets, build our relationships with travel agents and ultimately enhance our competitiveness."

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