Brunswick leverages world-famous boat brands to increase penetration in Middle East market

Brunswick, a market leader in the marine industry, is leveraging its extensive and impressive fleet of boat brands to boost its penetration rate in the growing Middle East market and help increase interest in the boating industry. The impetus for Brunswick's ambitious expansion initiatives in the region has been a series of positive indicators, such as a sharp increase in infrastructure development for the marine industry, and large-scale construction of marinas and marine-themed residential and commercial parks.

"Brunswick is making a big-time commitment to the Middle East market as we have been impressed with the marine infrastructure development in the region and the innovative ideas such as the creation of new beachfront through high-profile reclamation projects. We value the region as a very important trading partner because of its very attractive marine business environment and its flourishing economy, which has resulted in more people owning yachts, fishing boats and other sea cruisers. Our increased efforts in the Middle East reflect Brunswick's thrust to focus on global markets. Our non-US revenues have increased tremendously over the past five years, growing at twice the rate of our US sales. We intend to sustain this global growth by increasing our presence in different emerging markets such as the Middle East," said Haidar Wardeh, Managing Director, Brunswick Middle East.

Brunswick provides the Middle East clientele a wider selection of top-tier brands catering to leisure and recreation boating, sport fishing, ocean cruising, luxury adventures and other sea activities. Brunswick's extensive product portfolio includes motoryachts, sportfishing convertibles, general recreation boats, saltwater fishing boats, freshwater fishing and utility boats, inflatable boats, high-performance boats and other accessories and related technologies.

"The Middle East has seen a string of marquee projects being constructed such as UAE's The Palm Jumeirah island and Dubai Marina, and the Pearl City in Qatar. The region indeed provides an excellent platform for these iconic projects with the states enjoying lush coastlines and an abundance of cutting-edge technology and manpower. These sea-based property developments have resulted in a heightening demand for various sea crafts and technologies, which will be effectively addressed by Brunswick's extensive portfolio of boats and related services," Wardeh said.

The Palm Jumeirah's waterfront homes and beach-themed tourism and commercial enterprises will provide a sea-faring paradise for boating enthusiasts and leisure travellers. The Dubai Marina, one of the largest waterfront development in the region, will open 500 new berths for the boating community spreading across five marinas, including the Dubai Marine Motor Yacht Club (DMMYC), which will provide a link to the international yachting community as it is set to be associated with global yachting events such as the America's Cup.

The region has complemented its robust infrastructure and property development with strategic platforms to showcase the latest technological advances, innovations, ideas and products in the industry. Among these are trade and exhibition events such as the Dubai International Boat Show, which is now being held at the Dubai International Marine Club, March 13-17.

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