Singapore Airlines short-lists Three Creative Agencies

Singapore Airlines has short-listed three creative agencies to proceed to the final stage of evaluation. The agencies are: DDB, Publicis and TBWA.

This short-listing follows an assessment of agencies’ submissions and creative concepts in response to the Singapore Airlines Request for Information in early January 2007.

A further round of evaluation involving the three short-listed agencies will now take place.

Singapore Airlines has been careful to reassure its customers and supporters the world over that the Singapore Girl icon will remain, and there will be no change to the hallmark sarong kebaya uniform.

There may be differences in the way the airline’s advertising appears, but customers are being re-assured that the service from the airline’s cabin crew will not depart from they’ve come to expect.

The creative agency review process is being managed by Singapore consultancy R3.

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