Starwood to manage New W Hotel in Bangkok

Starwood has signed a contract to manage its second W Hotel in Thailand, the W Bangkok. The newly constructed, 400-room hotel will debut in 2011 as part of a luxurious, mixed-use development close to the heart of the city's commercial and diplomatic center. The hotel is owned by North Sathorn Hotel Company, a joint venture between Istithmar Hotels and Golden Land Property Development.

Within walking distance to more than 20 embassies and commercial centers, W Bangkok will be located in the prime business district of Sathorn, an area with a high concentration of luxury hotels. W Bangkok will be an integral part of the Golden Land's Sathorn Square, a mixed-use project that also includes a 750,000 square foot premium office tower and a variety of retail shops, centered on the historic landmark Russian Embassy complex. When open, the W Bangkok will also have direct access to the Bangkok Sky Train, making it easy for visitors to zip around this colorful, eclectic city.

The W Bangkok aims to meet the needs of Bangkok's bustling business district, offering 30,000 square feet of meeting space. Additional facilities will include a W Kitchen, W Living Room, a signature restaurant and bar, a Sweat Fitness Center, an outdoor pool and a signature spa. Rooms will include the W bed, complete with a  feather-top mattress, 350 thread-count Egyptian cotton sheets and goose-down comforter. The hotel will also feature W's exclusive Whatever/Whenever concierge service, the hotel's 24-hour service commitment that can provide  whatever guests want - from a pair of running shoes to private jet service - whenever they want it.

"Following the announcement of W Retreat & Residences-Koh Samui, W Bangkok is a logical extension of W's dynamic growth in Thailand," said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. "Bangkok is a perfect fit for W hotels, appealing to the brand's sophisticated travelers with a delectable mix of diverse cultures, world-class shopping and an unsurpassed epicurean experience."

As the capital city of Thailand and its most important and popular tourist destination, Bangkok welcomes more than 90% of the total inbound visitors to Thailand and serves as a major gateway to Asia Pacific. The recent opening of the new Suvarnabhumi International Airport and the addition of several new convention centers signifies the continued growth of Bangkok's tourism industry as well as its position as an important economic hub for the region.

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