InterContinental Hotels Group tests Revenue Academy Masters Course

InterContinental Hotels Group has collaborated with Cornell University’s School of Hotel Administration to try and raise the bar on revenue management training in the hospitality industry. Those organizations recently pilot-tested the 'Revenue Academy Masters Course,' a week-long, executive-level course taught by industry experts Stowe Shoemaker, Ph.D., Chekitan S. Dev, Ph.D. and Bill Carroll, Ph.D.

Jeanne Frensky, IHG vice president, Revenue Management said, “The course is the culmination of our Revenue Academy curriculum. It expands the knowledge within our revenue community, while preparing our revenue management team for the future of the hospitality industry.”

Sixteen revenue managers from the company’s Asia Pacific, Europe, Middle East, Africa and Americas regions attended the inaugural course, which focuses on key concepts and trends relating to pricing, strategic marketing and distribution. Participants were invited to attend based on their recent achievements within IHG’s Revenue Management Degree and Honors courses, as well as their roles within the company.

Upon completing the course, participants were tasked with implementing a project that directly applies their new knowledge to the particular nuances of their property.

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