Fly Asian Xpress (FAX)
is set to launch AirAsia X, a new low cost long haul airline. AirAsia X
is expected to commence operations in July 2007 from the low cost terminal
at Kuala Lumpur International Airport.
As
part of the move FAX signed a Memorandum of Understanding with AirAsia.
The MoU allows AirAsia to franchise its internationally recognized brand to FAX, the operator of AirAsia X.
AirAsia X’s network focus will cover destinations which are more than 4 hours in flight
from Kuala Lumpur, offering daily point-to-point frequencies to popular destination in China, India and Europe. AirAsia X will also
plans to tie up with LCC partners at destinations in order to increase connectivity and route network.
In terms of fleet, AirAsia X is currently finalizing its requirements, and aircrafts under consideration include Boeing 777-300ER’s and
Airbus 330-300‘s.
”While AirAsia and AirAsia X will be 2 separate legal entities and have separate management teams, I believe AirAsia X and AirAsia will
have a symbiotic relationship. Both carriers will enhance the feed of passengers into each others operations, and ensure passengers
enjoy a seamless experience when flying with both carriers. We intend to leverage from the global popularity of AirAsia in creating the
awareness of AirAsia X” Dato’ Tony
Fernandes, Group Chief Executive Officer of AirAsia.
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